A noun or an adjective used to describe people who are fashion and brand conscious often regarded as insta-famous/attention whores. The term has reference to a shopping center because of the time spent by these people in malls. They will wear/do anything for the “gram.” The mall is Eco-friendly when speaking with peers but DGAF when swiping the card at Hollister/Burberry. They would be considered the opposite of hesh or granola. They care an incredible amount about what others think of them and often are over dressed or wear excessive amounts of make-up.
Activities you would see someone "mall" doing: vlog type snap stories. selfies at a sporting event (not giving AF about the event). Posts Pics after first date. Goes to pool party but won't get in because of hair or will ruin their look. Wears makeup to slumber party (never not wearing makeup).
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