October surprise

An October surprise is a sudden event that generally occurs in October, the crucial month before Election Day in the U.S. (which falls in early November), and that potentially upends the outcome. October surprise has been used to refer to both planned and unplanned events. Whether or not October surprises actually have significantly impacted election results is debated. October surprise has been used in political analysis since the 1980s, but it was originally used in the context of retail sales in the early 1900s. Major events in October 2020 leading up to a contentious presidential election—notably the news that President Donald Trump tested positive for COVID-19—were popularly discussed as an October surprise. Tonight, @FLOTUS and I tested positive for COVID-19. We will begin our quarantine and recovery process immediately. We will get through this TOGETHER! — Donald J. Trump (@realDonaldTrump) October 2, 2020

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