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Rastus

1. Rastus, the Cream of Wheat chef, created circa 1890 by Emery Mapes, one of the owners of Diamond Milling Company. Mapes adapted the image of an African American chef for a wood-cut image used as a logo for the product. In the 1920s, the woodcut image was replaced by the face of a Chicago waiter who was paid $5 to pose in a chef's hat and jacket. This logo has been used with only slight modifications until the present day. 2. A stereotype of the jolly, former slave, and a character of the coon type often featured in minstrel shows. 3. A pejorative name used by white folk for African American males in the 20th Century.


See also: Frosty | ProJared | GGG | Beyond compare | Rule 37

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