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Scumbro

An evolution of normcore. The scumbro is a hypebeast who wears streetwear brands like Supreme and Adidas but also Vermont mom brands like REI and Patagonia...and may even sneak in some Gucci. The word, or at least this definition, was most likely coined by Vanity Fair's Kenzie Briant in the article "Pete Davidson and the Rise of the Sumbro" in July 2018. As Briant explains, the scumbro's look is ALMOST ironic and looks dumpster-dive cheap but is actually expensive and very intentional. The world has been populated by scumbros at the hands of designers like Demna Gvasalia and Virgil Abloh. Classic Scumbros include Shia Labeouf, Pete Davidson, Justin Bieber, and Jonah Hill.


See also: Rapour | First image of a black hole | Shine box | Jaist | Yabb

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