SXSW (South by Southwest) is an annual event in Austin, Texas, featuring multiple festivals, including music, film, and comedy, as well as exhibitions and a conference for professionals in creative and interactive industries. The abbreviation SXSW is read as South by Southwest (it’s not pronounced as S-X-S-W). It’s often called South by for short (abbreviated SX). SXSW is billed as a convergence of professionals and innovators in a variety of fields for the sake of networking, idea-sharing, and discovery. The multi-day event includes concerts, screenings, gaming events, speaker panels and Q&As, workshops, product exhibitions, and networking and other professional events. An offshoot of SXSW is SXSW EDU, an education conference featuring a mix of events focused on technology and innovation in education. When is SXSW? SXSW takes place in March each year. The event typically lasts around five days, but is sometimes longer. SXSW 2021 will be held from March 16–20. SXSW EDU 2021 will take place from March 9–11. Both 2021 events will be presented in a virtual format.

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