The alternative pronunciation of the big-box store Target. Calling "Target" by the moniker "Tarjay" aims to make the shopping experience seem more upscale than it really is. If you are always shopping at the big-box store, you may be stigmatized by your friends who shop at Whole Foods or at a mom and pop store. To prevent this, all you need to do is make the name of the big-box store sound more sophisticated and upscale. It adds a seemingly French sound to the name, and that sounds impressive, or even extraordinary

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