A Zoom mom is the “soccer mom” of the 2020 COVID-19 pandemic. Due to stay-at-home orders and social distancing measures, the Zoom mom instead actively used video conferencing programs like Zoom for work, parenting, and socializing. Alexi McCammond and Margaret Talev notably discussed the Zoom mom (white, suburban women) as an important and influential group of swing voters in the 2020 U.S. presidential election. Example: The Zoom mom had back-to-back appointments: a meeting with her boss, a conference with her son’s English teacher, a fundraising planning session with her local library, and a virtual book club with her sisters.
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